Fresh Clean Pure / 2015 / Cast hyaluronic acid soap with carpet fiber, towel soaked in soap, bathroom clock stopped with soap, fish bowl, water, towel rack, wood and paint / Dimensions variable
In the piece, I explore contradicting situations. A soap stamped as “fresh, clean, pure” contains carpet dust. A white towel was soaked in melted soap and hardened. A clock with working batteries doesn’t move because soap has been casted on. A clock is stopped at the time of 10:10. The position of the clock hands is equal to a position of the “attention” sign in the semaphore system. The attention signal is used at the beginning of a message. Poured and hardened transparent soap replaces its glass cover and holds the hands in position. A round goldfish bowl filled with water is placed for use with the soap. The round shape, though popularly used, slowly kills a fish as it offers no oxygen filtration. A white towel, hung for use as well, is hardened and covered with soap. If used to dry hands on, one will have to wash hands again.
Fresh Clean Pure (Detail) / 2015 / Cast hyaluronic acid soap with carpet fiber / Soap: 3.5 x 2.7 x 1.2 inches
The mark on the soap alludes to particular images made for beauty advertisements. If you search “fresh, clean, pure” in Google Images, the top results are portraits of “young beautiful women“ with “fresh, clean” skin isolated on “pure” white background. This image of the “ideal” appearance of woman is constructed and promoted by media. It enforces the restrictive perspective of appearance by praising these images as the only ideals to seek. The soap contains both hyaluronic acid (widely used for skin softening) and carpet fiber dust.